Dear [Name],
I'm reaching out regarding an upcoming production that I believe will be of significant interest...
EJ
Brand Identity System · 2025
ERROLL
JACKSON
JACKSON
Concert Promoter · Producer · Oakland, CA
A complete brand identity system for Erroll Jackson — Bay Area's premier live event producer and a 35-year force in American entertainment.
01 — Logo & Wordmark
The Mark
The Erroll Jackson wordmark uses the Bebas Neue display typeface set at wide tracking, paired with a fine-rule separator and a spaced small-caps descriptor. The EJ monogram serves as the icon mark for social media, stamps, and small-scale applications.
Primary — On Dark
ERROLL JACKSON
Concert Promoter · Producer
EJ
Monogram icon mark
for compact applications
social profiles, stamps
for compact applications
social profiles, stamps
Secondary — On Light
ERROLL JACKSON
Concert Promoter · Producer
EJ
Use on cream or white
backgrounds only.
Never on busy images.
backgrounds only.
Never on busy images.
Accent — On Gold
ERROLL JACKSON
Concert Promoter · Producer
EJ
Use sparingly for
accent applications,
badges, and stamps.
accent applications,
badges, and stamps.
Clearspace & Minimum Size
ERROLL JACKSON
Always maintain clear space equal to the height of the "E" around the wordmark. Minimum print size: 1.5 inches wide. Minimum digital: 120px wide.
Never Do This
✕ Stretch or distort the wordmark
✕ Use on busy or low-contrast backgrounds
✕ Change the typeface or letter-spacing
✕ Use unapproved colors
02 — Color Palette
The Colors
The palette is anchored in deep near-black and a rich layered gold system — evoking luxury, legacy, and the energy of a premier live event. Gold is the hero; black is the stage it commands.
Obsidian Black
#080506
Primary Background
Signature Gold
#C9A050
Brand Primary
Bright Gold
#E8C060
Highlights & CTA
Warm Cream
#F0E8D4
Body Text
Supporting Palette
Surface Dark
#181210
Gold Dim
#7A5E22
Gold Light
#F5E090
Warm Muted
#8A7A68
Color Usage Rules
Do: Gold on Black
The primary and most powerful combination. Use for headlines, logos, CTAs, and hero moments.
Do: Cream on Black
For body copy and secondary text on dark backgrounds. Warm cream reads better than pure white.
Don't: Gold on White
Bright gold loses contrast on pure white. Use Gold Dim (#7A5E22) on light backgrounds instead.
03 — Typography
The Type System
Three typefaces working in concert — a bold display face for impact, an elegant serif for prestige, and a clean geometric for clarity. Each has its role; never substitute.
ERROLL JACKSON
CONCERT PROMOTER & PRODUCER
"35 years of flawlessly produced,
well-attended, legendary events."
well-attended, legendary events."
Bay Area's Premier Entertainment Producer
Erroll Jackson began his career in 1986, working with legendary concert promoter Bill Graham. Over 35 years later, he remains the Bay Area's unmatched premier promoter — producing concerts, television specials, and national tours that define urban entertainment in America.
700 · 11px
CONCERT PROMOTER & PRODUCER
500 · 13px
Navigation · Labels · Metadata
300 · 15px
Body copy at standard reading size with 1.8 line height
300 · 12px
Captions · Fine print · Footer text · Legal
04 — Brand Elements
Supporting Elements
Recurring graphic elements that create visual consistency across all Erroll Jackson brand touchpoints — from event posters to press materials to digital platforms.
Ornamental Divider
The Diamond Rule
Used between sections, around names, and as decorative dividers. The fading line draws the eye inward. Always use gold.
Background Texture
The Diagonal Pattern
Subtle 45° hatching at very low opacity creates depth without distraction. Use on dark backgrounds only, never over text.
Badges & Labels
Credential Tags
SHOWTIME
35+ YEARS
BAY AREA
PRODUCER
COMEDY CENTRAL
OAKLAND
Used to communicate credentials and affiliations quickly. Gold fill = primary. Outlined = secondary. Dark = tertiary.
Typography Pairing
Display + Body Lock-up
Concert Promoter
ERROLL JACKSON
35 years of legendary live events across the Bay Area and nationally.
The standard lock-up: eyebrow in Montserrat, name in Bebas Neue, thin rule separator, body in Montserrat 300.
Pull Quote Style
The Gold Bar Quote
"By opening doors for others, we all have an opportunity to succeed."
— Erroll Jackson
Gold left bar with Cormorant Garamond italic. Used in press materials, bios, and event programs.
Watermark / Ghost Text
The Oversized EJ
Oversized "EJ" at ~3–6% opacity adds depth to cards, headers, and section backgrounds. Never above body text.
05 — Usage in Context
Brand In Action
How the Erroll Jackson brand system applies across real-world touchpoints — business cards, email headers, letterhead, and social media.
Business Card — Front
ERROLL JACKSON
Concert Promoter · Producer
Erroll Jackson Enterprises LLC
Oakland, California
[phone] · [email]
Oakland, California
[phone] · [email]
Social Media Header / Profile
Email Header & Template
ERROLL JACKSON
Concert Promoter · Producer · Oakland, CA
Letterhead / Press Material Header
ERROLL JACKSON
Concert Promoter & Producer
Erroll Jackson Enterprises LLC
Oakland, CA · [Phone] · [Email]
Erroll Jackson Enterprises LLC
Oakland, CA · [Phone] · [Email]
[Date]
Dear [Editor / Contact Name],
I am pleased to present for your consideration...
Dear [Editor / Contact Name],
I am pleased to present for your consideration...
06 — Voice & Tone
The Voice
Erroll Jackson's brand voice is authoritative yet warm — the voice of someone who has earned every room he walks into and never needs to prove it. Confident, culturally fluent, legacy-minded.
The Brand Is
- Authoritative — speaks from proven experience
- Culturally fluent — rooted in Black entertainment legacy
- Warm & accessible — never cold or corporate
- Legacy-minded — proud of history, building the future
- Specific — name-drops earned, not boastful
- Community-driven — opportunity for others is core
The Brand Is Not
- Boastful or self-congratulatory
- Corporate or overly formal
- Vague or non-specific
- Trendy or chasing the moment
- Apologetic or underselling
- Disconnected from community impact
On-Brand Copy Examples
Bio / Introduction
"Erroll Jackson has spent over 35 years producing some of the most celebrated live events in America — from the Bay Area stages where he built his legend, to national Showtime specials and Comedy Central productions. He doesn't just produce shows. He creates moments that people carry with them for decades."
Event Promotion
"When Erroll Jackson produces a show, you already know it's going to be something. This May 20 is no different — and Chaka Khan at the Kaiser Center will be no exception."
His Own Quote — Signature Line
"By bringing viable Urban Entertainment to the forefront, jobs are created, businesses profit, dreams are realized, and opportunities for economic equality become a reality. By opening doors for others, we all have an opportunity to succeed."